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Lawrence.

LAWRENCE CHRISTENSON

Creative Director Building Brands, Websites & Systems That Drive Growth

Brand Positioning

UX & Digital Systems

Conversion Optimization

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Guess what? Great branding doesn’t just make you look better.

 

It builds trust faster, attracts better customers, and turns your website and marketing strategy into a growth engine that keeps working long after launch.

SOME OF MY PAST PROJECTS

Here are a few examples of our recent projects that showcase the impact I've made across various industries. Each project reflects my commitment to delivering tailored solutions that meet unique needs, driving their success and growth. Explore these examples to see how I was able to bring brands to life!

Image by Maki

I'VE FOUND THAT MOST BUSINESSES DON’T HAVE A MARKETING PROBLEM. THEY HAVE A CLARITY PROBLEM.

A lot of businesses already have the ingredients for growth:

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  • a good service

  • a good product

  • talented people

  • hard work
     

But the brand feels disconnected because...
 

  • the messaging doesn't connect to the ideal customer,

  • the website doesn’t build enough trust,

  • the positioning blends into competitors,

  • or there is no ideal customer in the first place, or the ideal customer is too vague.


So the company keeps working harder while growth becomes more difficult than it should be.


I’ve seen this pattern repeatedly across startups, wellness brands, e-commerce companies, and service businesses.


The good news? It’s totally fixable.

I BELIEVE GREAT BUSINESS DESERVES GREAT POSITIONING

A strong product or service is only part of the equation. If the market doesn’t clearly understand your value, trust your brand, or connect emotionally with your experience, growth becomes harder than it should be.

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I help businesses bridge that gap through strategy, branding, UX, websites, and conversion-focused digital systems.

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HERE'S THE SECRET: STRONG CREATIVE SYSTEMS GROW BUSINESSES

The goal isn’t just to make something look better.


The goal is to create alignment between:

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  • brand positioning

  • customer psychology

  • user experience

  • messaging

  • marketing

  • the website

  • automation

  • conversion

  • your business's long-term mission
     

That alignment changes how customers perceive the company...
 

  • It builds trust faster.

  • Clarifies value.

  • Improves conversion.

  • Strengthens retention.

  • Creates consistency.

  • And ultimately helps businesses grow with more clarity and momentum.

THE THREE STEPS I TAKE TO HELP BUSINESSES TAKE OFF

Clarify Positioning

Stand out without feeling forced

I help businesses better understand how they should present themselves in the market so the right customers instantly understand their value.
 

This usually involves:

  • branding

  • messaging

  • UX

  • customer psychology

  • offer clarity

  • strategic differentiation
     

The goal is simple:
Make the business feel obvious, trustworthy, and compelling to the people most likely to buy.

Build Experiences that Convert

Turn attention into action

Websites and digital experiences should do more than look good.

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They should:

  • build trust

  • reduce friction

  • guide the customer clearly

  • strengthen perceived value

  • generate leads or purchases

  • support long-term SEO and marketing growth

 

I help businesses build digital systems that support the entire customer journey, not just the visual layer.

Scalable Systems

Build momentum, not restarts

Most businesses operate reactively.

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I help create systems that make future growth easier:

  • scalable branding

  • landing page systems

  • CRM integrations

  • automation

  • conversion-focused content structure

  • a repeatable marketing strategy

 

The goal is to create clarity and consistency so the business can grow without constantly reinventing itself.

NOT TO TOOT MY OWN HORN, BUT SEE WHAT OTHER'S HAVE SAID ABOUT ME

"Lawrence has always been reliable as a creative partner. He is skilled as a designer, seeing things through a consumer's eyes, and is non-confrontational when discussing differences of opinion. If you're looking for a talented creative mind, who is capable of seeing through your eyes, is flexible in his creative direction, and who is also down-to-earth then you need to work with Lawrence."

Nate Hanamaika'i

MBA, Ph.D, StudyZen

"I had the pleasure of working with and managing Lawerence in his position as graphic designer on our in house creative team at dõTERRA. I wholeheartedly recommend him. His creativity, attention to detail, typography and dedication to delivering high-quality designs were invaluable assets to our team at döTERRA. Lawrence consistently impressed me (and those around him) with his ability to meet deadlines while producing innovative and visually captivating work. He has a great collaborative nature and a positive attitude which made Lawrence a true asset to our team and the creative projects we produced."

Kurt Gray

Creative Director, doTERRA

Lawrence is an extremely talented designer who brings ideas to life in moments. He loves designing so he never gets tired of it! He's an extremely reliable resource for most any design need and will always try his best on a project. If you need excellent work done twice as fast as other designers, he is your guy.

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Jacob Rogers

Founder & CEO, ALYZE

CEO, Ultralux Health

Co-Founder, Mission Labs

READY TO GET STARTED?

Consultation Call

STEP 01

Let's chat, go over your business goals, and come up with a game plan to achieve those goals together!

Build & Optimize

STEP 02

We’ll build and optimize your brand, website, and strategy — allowing you to be seen by your ideal customer looking for your services, without you lifting a finger.

Launch Off

STEP 03

Book more clients as you stand above your competition without spinning your wheels to get there.

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